The Importance of Packaging

When selling handmade items it's important to stand out from the crowd. But we already knew that. 

With that being said, packaging is a great way to make your shop and products become a little bit more different than the rest. 

There's nothing like getting a package in the mail from an etsy shop and having a pretty package inside the envelope! So here is the packaging I use for my etsy shop. I really love this style with the kraft pillow box and doilies. 

The tag was made by a fellow etsy shop and I love them. They also came with ribbon, which I use to make the bow as well as keeping jewelry together inside the package.

What do you think of it? How important do you think packaging is to a handmade business?